ProspectHub · In use at Freestart

Know the company before you call.

In use at Freestart

Our own teams use it at work today.

ProspectHub finds the businesses our sales teams call, researches them, and keeps the work organised by campaign.

A prospect's Research tab in ProspectHub: the company's primary category, a business summary, the services detected, a secondary category, and key people labelled by where they were found, including Companies House.
ProspectHub: the research on one company. Shown with example data.

Research gathered from the web, with a link to each source.

Each company classified, with a summary and the services found.

Owners and directors, matched to Companies House.

Business intelligence on every company you call.

ProspectHub builds a sales list from a sector and an area, then uses AI to research each company: what it does, who runs it, what its customers say, and whether it fits the campaign.

  • Company research

    Services, size, target market, certifications and reviews, gathered from the web with a link to each source.

  • The people who decide

    Owners and directors, matched to Companies House and checked against the trading address.

  • Fit, checked automatically

    Every new prospect is classified on import. Companies that don’t fit the campaign are flagged for the team to reassign or exclude.

  • A pitch for this company

    A call script written from the research, built on the team’s own best scripts.

  • Looks like our customers

    Finds the existing customers each prospect most resembles.

  • Ask about the company

    A built-in assistant that knows the prospect’s research and notes, so a rep can ask questions before they dial.

Sources

Every fact gathered from the web links to its source.

Fit

People decide what happens to a company that doesn’t fit.

Further down the same Research tab: the business description, services, target market, size, year established and certifications, matched social profiles, and a reviews section with rating, sentiment and common themes.
ProspectHub: what the company does, and what its customers say. Shown with example data.
A campaign's prospect list with a side panel listing each classified prospect's category, a short summary and the services found, with two prospects flagged as not fitting the campaign.
ProspectHub: a campaign’s prospects, classified, with two flagged as not fitting. Shown with example data.
Reassign or exclude

Flagged companies are reassigned or excluded by the team.

The ProspectHub assistant open over a prospect's research, answering a rep's questions about what to lead with on a call and how to handle an objection, using the prospect's research and notes.
ProspectHub: the built-in assistant on a prospect’s record. Illustrative conversation, shown with example data.

A rep asks before they dial.

Answers drawn from the prospect’s research and notes.

The research the assistant works from.

How we use it

It’s the starting point for our sales teams. Staff still check and add to the research themselves.

Checked by people

ProspectHub is the starting point, not the last word.

  1. ProspectHubBuild the listFrom a sector and an area.
  2. ProspectHubResearch each companyWhat it does, who runs it, what its customers say.
  3. ProspectHubCheck the fitCompanies that don’t fit the campaign are flagged for the team.
  4. CallHubMake the callWith a pitch written from the research.
How a company reaches a call.
Prospect → Call → Train

Feed the pipeline: stage one of the loop.

In development

Ask for a list in plain words — for example, builders in one town — and get researched prospects back.

In development

In development means it isn’t finished.

Connects to

Where it sits

  1. 01ProspectHubFeed the pipeline.Researches and qualifies the next accounts, so every call starts with the research in hand.
  2. 02CallHubScore the calls.Transcribes calls and scores them against the playbook.
  3. 03TrainingHubTrain the gaps.Turns those scores into coaching for each rep.

Better-coached reps, better prospect notes.

Prospect → Call → Train

What we learn on calls goes back into who we call.