The engineering arm of Freestart plc
Software we run our own business on.
In use, in beta, or in development — and we say which.
freestart.ai builds the systems Freestart uses at work: CallHub, TrainingHub and ProspectHub on our sales floor, and PlanningAssist and PlanningConsult for planning questions. Some of it uses AI. All of it was built for our own work first.
In use at Freestart means our own teams use it at work today. Beta means it's public and still changing. In development means it isn't finished.
Calls and recordings in one place.
Transcript, split by speaker, searchable after the call.
Coaching actions for the rep, drawn from the call itself.
Find the right calls. Make them. Get better at them.
Three systems, built for our own sales teams. Each one feeds the next.
ProspectHub
Researches the businesses worth calling, before anyone picks up the phone.
Read about ProspectHub →CallHub
Records, transcribes and reports on sales calls.
Read about CallHub →TrainingHub
Practice calls built from real ones.
Read about TrainingHub →The loop
One system, three stages.
Each stage feeds the next. What we learn on calls goes back into who we call and how we coach.
- 01ProspectHubFeed the pipeline.Researches and qualifies the next accounts, so every call starts with the research in hand.
- 02CallHubScore the calls.Transcribes calls and scores them against the playbook.
- 03TrainingHubTrain the gaps.Turns those scores into coaching for each rep.
Better-coached reps, better prospect notes.
Calls become the reference library reps train from.
Planning answers from the policy itself.
Planning Handbook publishes planning guidance. These two tools answer from the local plan and national policy, and show their sources.
PlanningAssist
Ask a planning question, get a plain-English answer with its sources.
Read about PlanningAssist →PlanningConsult
A postcode check against planning constraints, and a drafted planning statement.
Read about PlanningConsult →Built the way we’d want to buy it.
We run it ourselves first.
Changes are reviewed by more than one model, and by us, before they ship.
If the evidence isn’t there, the software says so.
How we build →Build with us
Have a process that eats your team’s time?
Everything on this site started as a tool for our own teams. We now take on new work in any sector, from a single agent to a full product.
Agents that do the work. Software that holds it together.